Product Manager, YouTube. 2011.
Joined YouTube product team to own the homepage, accounts, social and privacy efforts.
Product Manager, Google+ (Google Profiles). 2010 - 2011.
Recruited to take over leadership for Google Profiles
, Google's product to enable individuals to control how they appear in search results. Assembled team (engineering, UX, user research, testing, marketing), defined product strategy, and rebuilt this product from the ground up to serve as a cornerstone of what would become Google+.
Product Manager, Blogger. 2009 - 2010.
Managed revenue strategy, as well as legal, policy, support and marketing for the world's largest blogging platform. Negotiated partnerships with companies like Amazon.com, SocialVibe, WidgetBox and others, represented Google at conferences to discuss social media, set product vision.
Strategic Partner Development, Content Acquisition. 06/07 - 12/08.
Joined Google as a result of Google's acquisition of FeedBurner
. Negotiated contracts and license agreements with content partners ranging from Pitney Bowes and CNet
to Experian and AMG. Managed team of content associates and partner managers in support of Google Product Search
. Crafted strategy for content integration opportunities with FeedBurner
Board of Directors, 2007 - 2010.
Served three years on Board of Directors for Augsburg Fortress, the publishing house of the Evangelical Lutheran Church of America (ELCA).
Vice President, Publisher Services. 3/05 - 05/07.
Recruited by co-founder of the world's largest feed management provider to run publisher recruitment following the company's B round of funding. Built strategy to recruit commercial publishers into FeedBurner's network. Personally negotiated contracts with Dow Jones, Ziff Davis, IDG, TheStreet.com, Wired News, Gawker Media, American Express, Newsweek, Time Warner, Geffen Records, Christian Science Monitor, Tribune Interactive, OSTG and many others. Coordinated publisher recruiting strategy with VP of Ad Sales to target specific publishing markets; revenues from advertising and publisher ad campaigns grew every quarter. Hired two business development associates to manage growth among individual bloggers and small independent publishers; under my tenure, the number of publishers using FeedBurner grew from 20,000 to 500,000 and feeds under management grew from 30,000 to 800,000. Served as company spokesperson on several new product launches and customer announcements. Implemented company's first use of CRM software (salesforce.com), and worked with design team to integrate company website into salesforce.com automation for lead-flow management. Launched customer-facing blog and webinar series to increase customer adoption of FeedBurner features.
Vice President, Business Development. 2/04 - 3/05.
I was responsible for direct sales, channel sales, and development partners at the world's first enterprise wiki software company. Revenues grew four consecutive quarters, we developed commercial relationships with nearly 2 dozen Fortune 500 enterprises, and the company successfully closed a B round of funding during my tenure. Implemented salesforce.com for sales force automation and pipeline and forecast management.
Vice President, Vertical Markets. 1/01 - 1/04.
The role was a combination of marketing, sales, and product management. Served as corporate spokesperson for media and analysts. I spoke at more than a dozen national and international conferences focused on the professional services markets, focusing on topics ranging from CRM to Knowledge Management, operational technology to eliminating cultural barriers to technology adoption. Assisted sales team with strategic accounts, and was directly involved in the two largest deals in the company's history. Participated in three international media road shows, resulting in over a dozen articles in Tier 1 publications focused on our company and/or product. Asssisted in launch strategy of company's only major release in the last 5 years. During my tenure, revenues grew more than 50%, and I successfully developed strong presences in vertical markets outside of our original core market.
Director, Marketing Communications. 8/00 - 1/01.
Promoted to head of marketing communications group. Implemented eMarketing application for closed loop campaign management. Managed a team who handled events (trade shows, web seminars, conferences), direct marketing (e-mail, direct advertising, list management, telemarketing) and channel marketing (cooperative marketing, partner extranet, sales training). Implemented company's first formal channel marketing program, including an allocation of over $500,000 in cooperative marketing dollars to existing channel partners. Increased lead acquisition by 400% in less than 12 months. Regularly presented iManage product and vision with CFO to analysts covering iManage in quarterly meetings.
Director, Industry Marketing. 8/99 - 8/00.
Coordinated iManage's efforts in the sales, channel, marketing and product development departments for the legal market. Grew market share 50%, generating a 75% increase in revenues in twelve months. Engaged and/or managed strategic partnerships with Xerox, Cisco, Microsoft, Adobe and others. Arranged for press coverage in Wall Street Journal as well as numerous trade publications, resulting in a 400% increase in press coverage year to year. Represented company on CNBC in televised interview, and in numerous press interviews (print and radio). Organized and ran the company's first electronic marketing campaigns (online advertising, web seminars, and e-mail newsletters), which resulted in an average of a 500% rise in response rates to marketing campaigns.
Vice President, Marketing & Business Development. 12/97 - 8/99.
Formalized TrialNet's marketing efforts and shared sales duties with the President of the company. Presented with CEO to investors interested in acquiring the company. Created first ad campaign, redesigned corporate web site, began regular PR program. Netscape CEO Jim Barksdale declared TrialNet "one of the five most significant Internet-related advancements affecting the nation's legal community." Organized first user conference, a profitable three day conference with over 200 attendees. Part of design team that managed the first major overhaul of the system, including major functional improvements (encrypted e-mail, new UI).
Co-founder, 1997 - 2001.
Co-founded (with Erik Heels) this part-time marketing consulting firm focused on the legal market. RedStreet worked with dozens of clients (which included several NLJ 250 firms) to help integrate the Internet into their practice. The web site (at www.redstreet.com) contained over 1,000 reviews of the best law firm Web sites - and generated more than 50,000 page views per month. Interviews with Red Street appeared in Wall Street Journal, The Washington Post, USA Today, The National Law Journal, The Internet Lawyer, California Lawyer, Chicago Daily Law Bulletin, and others.
Regional Director, Marketing & Sales. 5/96 - 6/97.
Created and edited Inherent's e-mail newsletter (://Traveler), which had a bi-weekly audience of more than 2,000 people. Identified prospects, prepared responses to RFPs, and presented to law firm partners who were interested in high-end Internet marketing. Assisted corporate partner Martindale-Hubbell on Martindale's "premier" accounts, and worked with bar associations and legal publishers on Internet-based publishing projects. Generated more than 60% of company's sales while overseeing just one of four regions for the company.
Law Clerk, 5/94 - 9/95.
Volunteered for Shari Steele (the then Legal Director, now Executive Director) while in law school. Provided legal research on export controls of encryption software in support of the Bernstein challenge to ITAR
. Coordinated efforts of other volunteers supporting the Bernstein case, and handled interactions with U.S. State Department and the U.S. Department of Justice.